Genesis
Creator Cheat Sheet
We're not a corporate branding agency. We don't have talking points or a "messaging framework." This is just a quick cheat sheet so you don't have to figure out how to explain us from scratch. Use these words, completely ignore them and use your own, or just add a link in your description and call it a day. All good.
What Genesis Is
A free platform where anyone can find local farmers, makers, and craftspeople. At markets, farm stands, or anywhere they sell. Real stories, real reviews, real people. No ads. No algorithms. No one can pay to show up first.
We don't have a marketing budget. We have people who care. Turns out that's better.
Free for farmers. Free for shoppers. Free forever. No catch. No "premium tier coming soon." Just free.
How It Works (for your audience)
Find
Search by location. Find farmers, bakers, beekeepers, soap makers, anyone who makes it themselves and sells it locally.
Read
Every maker has a story. Read it. Know who's growing your food and why they do it.
Review
Leave honest reviews. First name, what you got, what you thought. That's it. Real neighbors reviewing real food.
Spread
Know a great farmer who isn't listed? Add them. Five minutes. They get an email, they own their profile. You just made them visible.
Community Governed. Not Corporate Controlled.
There is no corporate team deciding who gets featured or who gets buried. The community runs this. Your neighbors decide what's good, what's not, and what needs attention.
Reviews come from real people using their real first name. If a listing is wrong, the community flags it. No review board. No corporate overlord. The community decides, and that's that.
Makers own their profiles. They can edit, update, or remove themselves anytime. Nobody holds their data hostage. Nobody charges them to "claim their listing." It's theirs.
Lines You Can Steal
The One-Liner
"It's what Yelp would be if it had a soul."
The Gut Punch
"Their entire marketing department is a handwritten sign and a prayer for foot traffic. Meanwhile Tyson has a Super Bowl ad."
The Call to Action
"This farmer woke up at 4:00 AM. The least you can do is leave a review."
The Anti-Corporate
"No ads. No algorithms. No one can pay to bury you. That's it. That's the whole business model."
The Middle Finger
"Genesis is a middle finger to the entire corporate food system. And it's free."
The Pitch (for ambassadors)
"Think of it like if Yelp were run by actual humans who actually cared about local food and weren't trying to sell ads to your competitors. No ads, no fees, no one can pay to bury you. That's Genesis. Three minutes to sign up."
The Invisible Farmer
"There's a farmer near you who's been waking up at 4 AM for 20 years, growing the best food in your area, and nobody outside a 5 mile radius knows they exist."
The Rally Cry
"The food system is broken. You are the fix."
The Honest One
"No ads. No algorithms. Just plain honesty."
The Bumper Sticker
"Local food. Real reviews. No corporate BS."
The Grocery Store
"Once you eat real food from real people, walking into a grocery store feels like being lied to."
Why It Matters
Local farmers and craftspeople don't have marketing departments. They don't have SEO. They don't have influencer budgets. They have a folding table, the thing they made, and the hope that the right person walks by. Genesis is how the right person finds them without having to walk by.
genesislocal.org
Link this. That's all your audience needs.